🇦🇺 Quick Summary
- New Station: 25+ stall Supercharger near Mackay, Queensland — largest in Australia
- Previous Record: 20-stall site in Goulburn, NSW (Sydney–Canberra corridor)
- Technology: Expected V4 Superchargers with longer cables for non-Tesla EVs
- Network: 148 active sites nationally; 80 open to non-Tesla EVs
- 2025 Sales: 28,856 deliveries (−24.8% YoY) — but Model Y up 4.6%
- Market Share: Tesla holds ~28% of Australian BEV market despite decline
- 2026 Signal: EV sales nearly doubled YoY in February — rebound underway
Tesla is planning its largest Supercharger station in Australia — a 25+ stall hub at a highway service centre near Mackay, Queensland. The project signals Tesla's long-term infrastructure commitment to Australia even as the company navigates a challenging 2025 sales environment marked by intensifying competition from Chinese EV makers.
"Highway service centre near Mackay with 25+ charging stalls! Website has a couple of video renders too." — @chuqtas
The Mackay Mega-Hub: Key Specs
| Detail | Specification |
|---|---|
| Location | Highway service centre near Mackay, Queensland |
| Stalls | 25+ (largest in Australia) |
| Expected Charger Type | V4 Superchargers — faster speeds, longer cables for non-Tesla EVs |
| Strategic Role | Key waypoint for long-distance Queensland coastal travel |
| Previous Record Holder | Goulburn, NSW — 20 stalls (Sydney–Canberra corridor) |
Tesla's Australian Supercharger Network
148
Active Supercharger sites nationally
80
Sites open to non-Tesla EVs
54%
Of network now open to all EVs
💡 The Open Network Strategy: By opening 80 of 148 sites to non-Tesla EVs, Tesla is positioning its Supercharger network as Australia's default EV charging standard — regardless of brand. The network's reputation for reliability and plug-and-charge simplicity makes it the preferred choice for all EV drivers, not just Tesla owners.
2025 Australian Sales: The Full Picture
| Metric | 2024 | 2025 | Change |
|---|---|---|---|
| Total Tesla Deliveries | 38,347 | 28,856 | ↓ 24.8% |
| Model Y Deliveries | ~21,260 | 22,239 | ↑ 4.6% |
| Model 3 Deliveries | ~17,087 | 6,617 | ↓ 61.3% |
| Model Y Share of Tesla Sales | ∼55% | 77% | ↑ 22pp |
| Tesla BEV Market Share | ∼34% | ~28% | ↓ but still #1 |
Model Y vs. Model 3: Two Very Different Stories
✅ Model Y — The Juggernaut
- 22,239 deliveries — up 4.6% YoY
- Australia's #1 best-selling EV
- 77% of all Tesla sales in Australia
- "Juniper" mid-year refresh reinvigorated demand
- SUV format perfectly matches Australian consumer preference
- Exterior/interior upgrades kept it competitive vs. new rivals
⚠️ Model 3 — Under Pressure
- 6,617 deliveries — down 61.3% YoY
- Global shift away from sedans toward SUVs
- Fierce competition: BYD Seal, Polestar, Hyundai
- BYD Seal targets Model 3 demographic with aggressive pricing
- No major refresh to counter new entrants
🇦🇺 Australia's EV Market: Booming Despite Tesla's Dip
| Metric | 2024 | 2025 | Change |
|---|---|---|---|
| Total Australian EV Sales | ∼112,000 | 156,000+ | ↑ 38.7% |
| EV Share of New Car Market | ∼9% | 13% | ↑ 4pp |
| Tesla BEV Market Share | ∼34% | ~28% | Still #1 BEV brand |
💡 The Key Insight: Tesla's sales declined, but the overall EV market grew 38.7%. This means Tesla lost share to new entrants — primarily Chinese brands like BYD — rather than losing to a shrinking market. The pie is growing fast; Tesla's slice is smaller, but the pie itself is much bigger.
2026 Outlook: Early Signs of Rebound
| Signal | Detail |
|---|---|
| 📈 February 2026 EV Sales | Overall EV sales nearly doubled YoY — strongest early-year signal yet |
| 🚗 Model Y Momentum | Exceptionally strong gains continuing into 2026 — cornerstone of Tesla's local strategy |
| 🔌 Mackay Infrastructure | 25+ stall hub signals long-term commitment to Australian market growth |
| 🌐 Open Network Expansion | 54% of sites now open to all EVs — positions Tesla as Australia's universal charging utility |
Conclusion
📌 Key Takeaways
- 25+ stall Mackay hub — Australia's largest Supercharger, expected V4 with non-Tesla cable support
- 148 active sites, 80 open to all EVs — Tesla becoming Australia's universal charging standard
- 2025 total deliveries down 24.8% — largest annual drop on record; second consecutive decline
- Model Y up 4.6% — 22,239 units, 77% of Tesla sales, Australia's #1 EV; "Juniper" refresh key
- Model 3 down 61.3% — sedan segment pressure + BYD Seal competition
- Australian EV market up 38.7% — 156,000+ total sales; Tesla still holds ~28% BEV share
- 2026 rebound signals — February EV sales nearly doubled YoY; Model Y momentum strong
Tesla's 2025 in Australia was a year of recalibration — not retreat. The Mackay Supercharger project, the open network expansion, and the Model Y's continued dominance all point to a company playing a long game. As Australia's EV market accelerates toward mainstream adoption, Tesla's infrastructure advantage may prove to be its most durable competitive moat.
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